Instructions for Web Advertising
This site contains instructions and tips based on the co-operation of IAB Finland and Mediareaktori. The instructions have been created with an emphasis on technical functionality, user experience, and advertisers’ interests.
Compliance with these instructions will facilitate co-operation between advertisers, media and advertising agencies, material providers, traffickers, and media. Shared practices make communication easier and guarantee a good user experience.
IAB suggests that its members will use these web advertising standards and common policy.
Online advertising is in constant growth. To make sure that campaigns start on time, it is important to adhere to delivery schedules and make the ads according to the specifications. Exceptions to these specifications are unfortunately impossible, because of the risk of slowing down an entire site. Thank you for your co-operation!