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Expandables
See example
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Size in pixels
normal basic part, expanded part as below
Size in kilobytes
max 40 kb
File format
GIF, JPEG, PNG, HTML, SWF and Rich Media
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Expandables consist of two different files: the basic part and the expanded part.
- Expanded part will open with 0,5 second delay when user moves the mouse pointer on the ad.
- Expanded part will be closed automatically when user moves the mouse pointer off the ad.
Expand directions
The advert must expand into the content of the page. Following directions are the most common ones.
- Leaderboard expands downwards
- Banner expands downwards
- Rectangle expands upwards or in every direction
- Button expands to the left
- Skyscraper expands to the left
- Billboard expands to the left
Pixel sizes for expanded parts
- Banner 468x300 px
- Rectangle 300x500 px
- Leaderboard 728x300 px
- Button 300x150 px
- Skyscraper 300x600 px
- Billboard 280x350 px
Link
Deliver target URL separately. No URLs should be included inside the Flash file.
Avoid Scandinavian letters and other special characters in the URL,
since they may cause encoding problems when the ad is driven through
several systems.
Back-up image (GIF, JPG or PNG)
Please use RGB colour space in images since some browsers don't support
CMYK colours.
Flash Materials (SWF)
Link (clickTAG) action in Flash application needs to be implemented with the following script (AS2):
on(release){
getURL(_root.clickTAG, "_blank");
}
Link:
- Ad management system will handle the opening of the final URL with ClickTAG. Important! clickTAG must be in expression format (without quotation marks). Spelling clickTAG: lowercase and capital lettering as shown in the example. If there is more than one clickTAG in the banner, they must be named: clickTAG1, clickTAG2 and so on. Each clickTAG needs its own URL target address. Flash ActionScript code should not be obfuscated or hidden. ActionScript version 2 should be used as a default. So far there are no standards for ActionScript 3.
- Link must be opened in separate browser window (target="_blank").
- It is recommended to execute the Flash link button as an invisible layer on the whole banner area, so that target page will open when clicked anywhere on the ad. This way you do not need to create a new button for each frame.
Animation:
- Duration of the Flash animation is not recommended to be more than 15 seconds.
- Separate HTML file or sniffer code is not needed.
- The framerate should be 12 (max. 18) frames per second (fps). Too high a framerate may slow down less-powerful computers, when several ads are shown on the same site.
- In Flash ads, using insignificant animations should be avoided, especially transparency and animations based on mathematical patterns. Graphical elements should be simple and grouped as often as possible. Use symbols for same kind of objects.
- Inform us in advance, if Flash is going to download additional material from another location during its execution. Total size of the original Flash and additional material should not be more than 40kb. Additional material may exceptionally be the maximum of 500kb if downloading is activated by the user with a mouse click or a pointer. Same rules apply to Flash loader and streaming solutions. Read further instructions about video and audio.
Flashplayer:
- Information about the Flash player version needed for the banner should be enclosed. SWF file needs to be published in Flash player version 6 (at minimum). If you are not able to use Flash player version 6, please inform us.
Back-up gif:
- The back-up gif should be created in GIF/JPG/PNG format (max. size 40 kb). Flash ads can only be shown in web browsers which have Adobe Macromedia Flash Player version 6 or higher. Otherwise the back-up gif will be shown.
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Further instructions about testing