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Suomeksi

Parade

See example

Size in pixels
980x400 px

Size in kilobytes
max 80 kb

File format
GIF, JPEG, PNG, HTML and SWF

Link
Deliver target URL separately. No URLs should be included inside the Flash file. Avoid Scandinavian letters and other special characters in the URL, since they may cause encoding problems when the ad is driven through several systems.

Back-up image (GIF, JPG or PNG)
Please use RGB colour space in images since some browsers don't support CMYK colours.

Flash Materials (SWF)
Link (clickTAG) action in Flash application needs to be implemented with the following script (AS2):

on(release){
getURL(_root.clickTAG, "_blank");
}

Tips for Flash Materials

Link:

  • Ad management system will handle the opening of the final URL with ClickTAG. Important! clickTAG must be in expression format (without quotation marks). Spelling clickTAG: lowercase and capital lettering as shown in the example. If there is more than one clickTAG in the banner, they must be named: clickTAG1, clickTAG2 and so on. Each clickTAG needs its own URL target address. Flash ActionScript code should not be obfuscated or hidden. ActionScript version 2 should be used as a default. So far there are no standards for ActionScript 3.

  • Link must be opened in separate browser window (target="_blank").

  • It is recommended to execute the Flash link button as an invisible layer on the whole banner area, so that target page will open when clicked anywhere on the ad. This way you do not need to create a new button for each frame.

Animation:

  • Duration of the Flash animation is not recommended to be more than 15 seconds.

  • Separate HTML file or sniffer code is not needed.

  • The framerate should be 12 (max. 18) frames per second (fps). Too high a framerate may slow down less-powerful computers, when several ads are shown on the same site.

  • In Flash ads, using insignificant animations should be avoided, especially transparency and animations based on mathematical patterns. Graphical elements should be simple and grouped as often as possible. Use symbols for same kind of objects.

  • Inform us in advance, if Flash is going to download additional material from another location during its execution. Total size of the original Flash and additional material should not be more than 40kb. Additional material may exceptionally be the maximum of 500kb if downloading is activated by the user with a mouse click or a pointer. Same rules apply to Flash loader and streaming solutions. Read further instructions about video and audio.

Flashplayer:

  • Information about the Flash player version needed for the banner should be enclosed. SWF file needs to be published in Flash player version 6 (at minimum). If you are not able to use Flash player version 6, please inform us.

Back-up gif:

  • The back-up gif should be created in GIF/JPG/PNG format (max. size 40 kb). Flash ads can only be shown in web browsers which have Adobe Macromedia Flash Player version 6 or higher. Otherwise the back-up gif will be shown.

Testing materials
Materials should be tested with the most common web browsers.

Further instructions about testing

Delivering materials
Materials should be delivered 5-3 days before the campaign starts.

Further information on delivering materials

Ad pixel sizes are exact. An ad of atypical dimensions may break the site layout.

There are often several banner advertisements on the same site simultaneously. The total size of all ads together will go up to megabytes. This may slow down downloading, which in turn will have a negative effect on other ads, site content, and statistics.

Many devices i.e. minilaptops and mobile broadbands are not as powerful as desktop or laptop computers.

Please make sure that your ad content doesn't create excess load on the CPU with too high a framerate or transparent and/or mathematical animation.

Check that your dynamic content doesn't transfer megabytes of data over the net. Optimize!