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Web Advertising

Mediareaktori Ltd. offers Web advertising expertise for a number of Finnish publishers, advertisers and agencies. This site contains instructions and tips based on our years of experience in the field of Web advertising. The instructions have been created with an emphasis on technical functionality, user experience, and advertisers’ interests.

Compliance with these instructions will facilitate co-operation between advertisers, media and advertising agencies, material providers, traffickers, and media. Shared practices make communication easier and guarantee a good user experience.

Mediareaktori supports Web advertising standards suggested by the Interactive Advertising Bureau (IAB). For more information, please visit www.iab.fi

Why standards?

Online advertising is in constant growth. To make sure that campaigns start on time, it is important to adhere to delivery schedules and make the ads according to the specifications. Exceptions to these specifications are unfortunately impossible, because of the risk of slowing down an entire site. Thank you for your co-operation!